Gowon Media USA
Case Study · Custom Signage / Fabrication

MD'Signs & Plus: From 6 Years Offline to SEO-Driven Lead Generation

MD'Signs & Plus had built a strong reputation in custom signage and fabrication — but had been offline for over six years. The rebuild positioned them as a premium local sign company and laid an SEO foundation engineered to generate qualified leads for years to come.

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MD'Signs & Plus logo
0 → 1st page
Local map pack rankings in 60 days
4×
Inbound inquiries vs. baseline
<1.8s
Mobile LCP

Client challenge

  • No active website for over six years
  • Little to no online visibility for local search
  • No SEO strategy targeting high-value service keywords
  • No modern portfolio showcasing completed work
  • No optimized lead generation or inquiry system

Strategy

Create a high-performance marketing website that positions MD'Signs & Plus as a premium local sign company while building a scalable SEO foundation.

  • Modernize digital identity with a conversion-focused UX
  • Build a scalable local SEO foundation
  • Showcase completed work through a structured portfolio
  • Optimize every page to capture and convert qualified leads

Design process

  1. 01Brand audit and visual refresh to match premium positioning
  2. 02Service architecture mapped to high-intent keywords
  3. 03Portfolio system for ongoing case study publishing
  4. 04Inquiry flow tested before launch — multi-step + single-step variants

SEO improvements

  • Service-level pages for every major signage offering
  • LocalBusiness schema and consistent NAP across citations
  • Performance-optimized image pipeline for portfolio galleries
  • Title/description templates targeting Utah service keywords
Before & after

The visual transformation

Before
Screenshot pending — add the before image to publish.
AfterMD'Signs & Plus after redesign

Before screenshots will be added — the live launched site is shown for now.

0 → 1st page
Local map pack rankings in 60 days
0×
Inbound inquiries vs. baseline
<0s
Mobile LCP
Client testimonial
“We went from invisible online to ranking in the map pack for our top services within two months of launch.”

— Owner, MD'Signs & Plus

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